Lululemon, aiming to enhance unaided brand awareness and attract new customers during the holiday season, launched an innovative campaign focused on last-minute gifting. The strategy centered on mobile activations in Atlanta and San Francisco, targeting high-traffic areas without existing physical stores. The goal was to introduce new customers to lululemon’s brand ethos and products through a festive, visually engaging experience.
To bring the holiday spirit directly to potential customers, I designed mobile food truck activations, transforming them into eye-catching, gift-wrapped delights complete with oversized gold bows and ribbons. These trucks doubled as mobile showcases for lululemon's holiday key look products, making them tangible and insta-worthy. By partnering with local food trucks and offering complimentary coffee, we engaged visitors further, with each cup carrying a QR code that led to lululemon’s mobile shopping options. The design was meticulously based on lululemon’s existing creative concepts, ensuring brand consistency while creating a buzz.
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